EP plans Search Engine Advertising (SEA) campaigns on the main search engines, both Western (Google and Bing) and international (Yandex, Baidu, Naver), optimising customers’ advertisement positioning.
EP also uses the best circuits and the best performing DSPs for managing Display & Video Programmatic campaigns. The latter enable increased brand awareness through the publication and sponsoring of premium formats (rich media) on the pages of the leading and most prestigious publishers.
EP plans display campaigns through the Google Display Network (GDN) and Youtube, among other channels.
Besides prospecting campaigns, whose audiences are defined according to their interests (socio-demographic, geographic and psychographic) and/or on lookalike logic, EP executes retargeting campaigns. Through ad hoc messaging, EP intercepts the users expressing most interest and most inclined to carry out a worthwhile conversion (such as a purchase, form compilation, or subscription to a newsletter).