The SEO optimisation of a website to improve its positioning and increase its conversion rate are essential for ensuring a medium-to-long-term return on investments.
Underlying this is the collection and interpretation of data generated by digital property (Analytics, including Google Analytics, Adobe Analytics and Mapp Intelligence). This is essential for gaining insight into user behaviour, for changing strategies to drive traffic and for improving the website.
EP develops SEO, Content & Inbound Marketing strategies, as well as overseeing their execution.
It plans and implements Conversion Rate Optimization e Marketing Automation with tools such as Hotjar, Google Optimize, Hubspot, Magnews, Klaviyo and Mailchimp to improve website performance.
It analyses KPIs and develops reports and personalised dashboards for displaying data.