The role of content in an age when the communications space is overcrowded is to grab the consumer’s attention.
EP produces creative content able to attract consumers by identifying the most effective slant and the most engaging tone of voice.
EP drafts and realises content to post on all customers’ digital channels (web, apps, social networks, etc.). It develops content marketing campaigns with a particular focus on new formats.
In recent years, EP has also successfully adopted the tools of influencer marketing and begun to develop podcasting projects.