For ItaliaOnline, EP handles the digital positioning of editorial portals including Buonissimo, Pagine Gialle, Libero Pay, PG Casa, QuiFinanza, and IOL itself.
In detail, EP takes care of:
- technical and content analysis of published news and pages;
- SEO activities such as cleaning the news archive, removing duplicates, and consolidating content;
- creation of PEDs (Editorial Project Plans) and content writing for the website with a lead generation objective.