Evolution People announces the renewal of its partnership with Rajapack for the management of SEO activities, further strengthening a collaboration focused on enhancing the brand’s organic visibility and online positioning.
The partnership aims to expand coverage of relevant search queries and improve the quality of organic traffic to the website through continuous SEO management.
Specifically, activities include technical SEO, content optimization, and editorial development, supported by link building initiatives to reinforce domain authority. Particular attention is given to the evolution of search dynamics in a GEO (Generative Engine Optimization) perspective, in order to cover new touchpoints related to AI-driven search. The project also includes the optimization of product pages, leveraging Product Evolve, Evolution People’s proprietary solution.
“Our goal is to be increasingly present and relevant at key moments in the customer purchase journey. The collaboration with Evolution People supports us in improving content quality and search experience, making it easier and more immediate to find Rajapack solutions,” said Valentina Greco, Marketing Manager at Rajapack Italy.
“Capturing demand means building an ecosystem where content, architecture, and data work together seamlessly, contributing not only to visibility but also to long-term brand positioning. We are pleased to continue this journey with Rajapack, with the aim of strengthening its presence across strategic searches and generating a measurable impact on qualified traffic and organic performance,” said Roberto Cirtoli, Managing Director & Partner at Evolution People.
