INFLUENCER MARKETING

Over the last few years, there has been an exponential growth in the importance of social influencers able, thanks to the trust and credibility their followers attribute to them, to move sales and grow product awareness, independently of the influencer’s catchment area or of the sector in which the customer operates.

Today we call this Influencer Marketing, and it occupies an ever more important space in the digital marketing mix.

EP is able to guide the customer in adopting the most effective strategy by selecting influencers (including micro-influencers), advising on defining content and storytelling, and overseeing the project at every stage.