To make it successfully in increasingly complex situations, businesses need advice. That means being able to trust experts who have the ability to simplify the complexity and identify the most suitable path towards competitiveness and growth.
This is even more true for digital communication, which has in recent years seen radical changes like never before. These changes have profoundly altered the tools (increasingly fast, sophisticated and complex), and above all the systems of communication (new social platforms and advertising planning systems).
Some jobs have disappeared and new ones have been created, and people’s behaviour has changed; in this world, consultancy requires great expertise and an in-depth understanding of the new dynamics.