EP has an internal media unit, and its partnerships with the main industry players (Google, Amazon, Facebook, Bing, etc.), along with its dealers, enable it to formulate digital advertising strategies for numerous customers, both domestic and international. More specifically, EP oversees: strategic planning, setting of advertising targets and forecast KPIs, media mix structuring, targeting, realisation of creative assets, media buying, monitoring, day-by-day optimization and quantitative and qualitative reporting.

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