In order to increase their online awareness and conversions, Imaway is investing in digital marketing activities, entrusting Evolution People with online advertising, SEO, content marketing, social media, and marketing automation.
Imaway, a B2C insurance distribution portal, originates from the experience of IMA Italia Assistance, the Italian subsidiary of the French group Inter Mutuelles Assistance, an international player in the assistance services industry.
Imaway aimed to strengthen its digital investments for 2022 for two main reasons, as explained in the press release: the first is to enhance its awareness within the industry, and the second is to provide concrete support to those who want to travel with active insurance coverage, even in the case of Covid-19, with some of the highest coverage limits in the market.
Imaway has entrusted Evolution People with the management of digital advertising campaigns, primarily focused on lead generation and user conversions. Additionally, the agency has been tasked with all SEO and content marketing activities, ranging from technical website optimization to the production of user-targeted content.
The content strategy, which also encompasses social media, covers descriptions of Imaway and its services, important information for traveling during the pandemic, updates on flights and safety regulations, and descriptions of various trips and destinations. Evolution People will also oversee the development of the entire marketing automation strategy, including sending newsletters to Imaway customers and website subscribers.
COMMENTS FROM IMAWAY AND EVOLUTION PEOPLE
“Ima Italia Assistance has found a solid and flexible partner in Evolution People. With their help, we are designing a growth path in the world of travel and mobility insurance and establishing direct communication with consumers. Through this digital campaign, IMA aims to position its brand in the B2C sector and transfer the expertise gained over more than 20 years of successful B2B activities to this target audience,” says Paola Bianchi, Chief Commercial and Marketing Officer of Ima Italia Assistance.
“We are very pleased to start this collaboration with a leading player in the insurance industry and are confident that we can significantly contribute to Imaway’s new digital positioning, particularly in terms of online conversions,” adds Roberto Cirtoli, General Director of Evolution People.
