Evolution People is a strategic partner of Campari Group, one of the world’s leading players in the spirits industry, supporting the enhancement of SEO and Web Analytics activities on a global scale.
The collaboration between Campari Group and Evolution People marks a further step forward in the evolution of the Group’s digital marketing strategy, with the goal of delivering more engaging consumer experiences and optimizing the visibility of its iconic brands through an increasingly data-driven approach.
Evolution People is responsible for optimizing SEO across the Group’s main websites, ensuring alignment with excellence standards in terms of technology, content, and design.
The partnership also focuses on analyzing consumption moments related to the Group’s key brands and markets, with the aim of improving the understanding of consumer behavior and optimizing digital presence at an international level.
These data-driven solutions will contribute to strengthening Campari Group’s ability to anticipate market trends and respond more effectively to consumer needs across global markets.
The project also includes in-depth technical audits of Campari Group’s websites to ensure optimal performance and scalability, along with the development of quarterly reports on key brands and markets, providing both quantitative and qualitative insights to support brand strategies.
