Aeffe Group, one of the leading international players in the luxury goods sector, has appointed Evolution People to manage SEO activities for Moschino and Alberta Ferretti websites.
The partnership aims to enhance organic visibility and digital authority of the Group’s brands by optimizing their presence on search engines and improving product discovery and navigation experience across international markets.
Throughout the project, Evolution People will provide an integrated approach focused on data analysis and continuous performance improvement. Activities include long-term strategic planning to strengthen brand positioning in key markets and support the global growth of e-commerce platforms.
“Collaborating with brands such as Moschino and Alberta Ferretti means contributing to the promotion of two icons of Made in Italy and luxury fashion worldwide. This partnership represents an opportunity to combine expertise, data, and strategic vision to strengthen their digital presence and international positioning,” said Roberto Cirtoli, Managing Director & Partner at Evolution People.
